Grow Your Business with Helville

Upselling ceramic coatings provides dealerships with an opportunity to increase their overall profit margins. Since ceramic coatings are often seen as an add-on service, they offer high-profit potential with relatively low overhead costs, allowing dealerships to maximize the value of each sale.

A vehicle with ceramic coating retains a glossy, showroom-quality appearance longer, making it more appealing to potential buyers. Dealerships can use this as a selling point, as a well-maintained car will stand out more on the lot, potentially leading to faster sales and higher customer interest

By offering services like ceramic coating, dealerships demonstrate a commitment to the ongoing care and protection of their customers’ investments. This can lead to higher customer retention, as buyers will be more likely to return for additional services, maintenance, or even future vehicle purchases.

Vehicles with ceramic coatings maintain their paint quality for a longer period, meaning they are likely to look newer when it’s time for resale. The long-term protection offered by ceramic coatings can lead to a higher resale value, which can be a selling point for dealerships aiming to provide long-term benefits to their customers.

Offering an annual maintenance service as part of the ceramic coating package helps ensure the coating remains effective over time, whether  this is invoiced at each annual maintenance or added to finance deal at time of purchase. This service includes inspection, maintenance wash and top up application. It gives customers peace of mind while creating a recurring revenue stream and habitual return to dealerships. 

Upselling ceramic coatings sets a dealership apart from competitors who may not offer similar services or products. By providing value-added options like ceramic coatings, dealerships enhance their reputation for offering high-end, customizable solutions, attracting customers. Additionally, dealership offerings and package deals can also influence the adoption rate. Offering ceramic coatings as part of the sales process can increase that uptake, as many buyers may not be aware of the benefits or availability at the time of purchase.